Multiplier AI Blog
Know How Data, AI, & Digital Marketing Can Help Pharma & Life Sciences
Visualizing the Future: AI-Driven Solutions for Healthcare
AI goes beyond basic demographics in HCP profiling. By analyzing vast datasets encompassing public records, medical publications, and even anonymized prescription data, AI paints a comprehensive picture of each HCP.
DocInfluencer, AI KOL Identification, and Omnichannel Sales Augmentation: Transforming the Future of Pharma
The pharmaceutical industry is moving through a deep commercial transformation. Artificial intelligence is no longer being used only for research, analytics, or internal automation. It is now changing how pharma companies identify influential healthcare professionals, understand scientific conversations, personalize engagement, and support sales teams across digital and field channels.
How to Clean and Deduplicate an HCP Database
This article is about fixing a database you already have. Blog #43 covers building a doctor 360 from scratch — architecture, identity model, greenfield design. Different job, different reader.This one assumes the opposite situation: a live CRM with a few hundred thousand records, a field force syncing to it every day, campaigns running from it, and someone senior asking