In addressing this, the company sought to enhance its doctor engagement using a new AI-driven platform for hyper-personalized content. The goal was to move beyond generic messaging by delivering content that was more tailored and relevant to each doctor. The platform utilized AI to analyze doctor behaviors and preferences, allowing for more personalized content delivery across multiple channels, including email, social media, and direct communication from sales reps. This strategy was expected to significantly improve doctor engagement, boost the effectiveness of marketing campaigns, and strengthen overall relationships with healthcare professionals.