Multiplier AI Blog
Know How Data, AI, & Digital Marketing Can Help Pharma & Life Sciences
Social Media Listening Benefits for Pharma: How to Turn Online Conversations into Better Strategy
Social listening has existed in some form since the early days of online message boards. What began as a way for brands to understand online customer conversations has now become a serious intelligence layer for pharma, biotech, healthcare, and life sciences teams.
Why Pharma Teams Should Use More Than One Social Listening Tool
Listening is one of the most important skills in communication. In pharma marketing, listening has become equally important at the market level. Doctors, patients, caregivers, advocacy groups, and digital communities are constantly sharing opinions, questions, frustrations, and expectations across online platforms.
Strategies to Enhance Social Media Share of Voice of your brand
Social Media Share of Voice measures how much the brand is talked about in Social media compared to its competitors in the market (in this case the pharmaceutical industry), aka, it measures the brand’s visibility.
AI insights keeping Pharma marketing in line.
Ethics is fundamental in the medical field, so it is unsurprising that certain rules and regulations also govern the pharma industry.
Leveraging Data, AI, and Digital Drug Launch Strategies
The Pandemic was a wide awakening to the global population, and the pharmaceutical industry was no exception to this widespread enlightenment, making the pharmaceutical industry realise that their traditional methods of marketing drugs aren’t exactly working.
Why Digital Marketing is Essential to Reach Out to Healthcare Professionals
Digital marketing in healthcare industry uses digital channels, social media platforms, and websites.
Top Idea to Achieve Higher Sales of Pharma Products Using the Right Data
As the pharmaceutical industry is growing, product sales improvement is a tough task. In order to improve the product, sales data is the best solution. By insights of Data-Driven solutions in pharma companies, industries can improve the product sales.
AI in Pharma Marketing: Transforming the Industry - Multiplier AI
In the fast-changing world of pharma, AI plays a vital role in fulfilling all the possible opportunities. AI in pharma marketing is a big deal as it is changing things easily.
The Importance of Scientific Share of Voice as a KPI in Medical Affairs
In the pharmaceutical ecosystem, innovation and efficiency are very important for the successful marketing and selling of products.
Share of Voice to Share of Mind in Pharma Marketing: A Practical Guide
In pharmaceutical Marketing in a competitive space, doctors are marketed a lot of products and provided plenty of literature, they cannot retain all the information and end up retaining a minimal amount of information, so it is important to create a meaningful and lasting impression on healthcare professionals.