Multiplier AI Blog
Know How Data, AI, & Digital Marketing Can Help Pharma & Life Sciences
Compliance Expectations for Significant Data Fiduciaries in Healthcare
The Digital Personal Data Protection Act 2023 introduces a higher bar for organisations that process personal data at scale or in sensitive contexts.
Data Fiduciary Meaning Explained Using Doctor Data
The term data fiduciary appears frequently in discussions around the Digital Personal Data Protection Act 2023, yet it remains poorly understood within pharma organisations.
The Importance of Scientific Share of Voice as a KPI in Medical Affairs
In the pharmaceutical ecosystem, innovation and efficiency are very important for the successful marketing and selling of products.
Professionals analyzing doctor data in pharma, on a computer screen for sales boost.
In pharmaceutical Marketing in a competitive space, doctors are marketed a lot of products and provided plenty of literature, they cannot retain all the information and end up retaining a minimal amount of information, so it is important to create a meaningful and lasting impression on healthcare professionals.
The Art of Managing Physician Profile for Effective MCL Targeting
By mastering how to accurately collect and maintain Physician data, companies can enhance their marketing efforts, engagements, sales strategies, etc.
How Multiplier AI's RA2 Data Acceleration Streamlines Doctor Targeting
Historically, pharmaceutical companies in India have relied on conventional methods that often use static data sources like association memberships and broad demographics. However, such approaches frequently result in inaccurate targeting, limited insights into physician preferences, and inefficient outreach strategies.
Visualizing the Future: AI-Driven Solutions for Healthcare
AI goes beyond basic demographics in HCP profiling. By analyzing vast datasets encompassing public records, medical publications, and even anonymized prescription data, AI paints a comprehensive picture of each HCP.