Omnichannel Marketing is a brilliant marketing strategy that can be employed by marketers to make sure that the content they put out for clients is received by them in the digital channel they prefer and to ensure that the contents are personalized based on the needs of clients. In 2024, with new and newer technologies like advanced AI bots being churned out, the pharma industry should integrate new technology and solutions to enhance the client experience and boost brands’ sales. With this in mind, let us take a look at the 2024 omni channel trends that keep the customers’ interests in mind.
HCPs are high in demand not just in the pharmaceutical industry but in every industry. ‘Recommended by 9 out of 10 doctors’ every brand wants this on their product. This means that the competition to get an HCP on board is very high and since HCPs get multiple offers, and product pitches and are subjected to a multiplicity of ad campaigns every day, to harness an HCP’s attention one has to turn to the personalisation of content. Omnichannel Marketing allows a client to interact with content in their preferred channel because it integrates multiple channels through touchpoints, allowing customers to have a seamless and customized experience. Gaining insight into the preferences of clients also helps decide the most efficient marketing strategy.
The idea that customers’ needs must be met with urgency is something that will probably never go out of trend, that is why personalization of content, marketing campaigns, and selection of marketing channels becomes important. But, how do marketers do all this efficiently and quickly? They make use of existing technologies, like Multiplier AIs HCP IQ, which collects data on HCPs from various sources like social media, sermo, etc. The data gathered is then segmented based on certain factors, and then insights are created. These insights guide marketers on what content to create for a certain demographic, how to deliver this content, and which marketing strategy to follow. The content and marketing strategy will also go through a compliance check to make sure no global or even local regulations are broken. All of these processes are automated and updated in real-time, thus increasing the efficiency of marketers.
AI-powered omnichannel chatbots can help answer common questions and provide personalized interactions by switching between channels. Further, the interaction with HCPs can be used to improve itself and provide insights for better marketing strategies. Technologies such as AR (Augmented Reality) and VR (Virtual reality) are a 2024 pharma omnichannel trend. They are innovative and effective ways to present new products and complex information, provide training, etc for HCPs. Staying on top of these 2024 pharma omnichannel trends is essential for pharmaceutical companies aiming to enhance their customer engagement and sales. Tools with advanced AI, machine learning and other technologies, like HCP IQ by Multiplier AI help to do so by scavenging HCP data from multiple sources, and using this data to provide insights, predict needs, and personalize marketing strategies.