Multiplier AI Blog
Know How Data, AI, & Digital Marketing Can Help Pharma & Life Sciences
Why Pharma CRMs Fail at Consent Tracking ?
Most pharma companies believe their CRM systems are ready for DPDP compliance. After all, consent fields exist, opt out flags are present, and suppression lists are maintained. On paper, this looks sufficient.
DPDP-Compliant Consent Collection Across Email, WhatsApp, and Ads
Consent collection becomes significantly more complex when pharma marketing moves beyond a single channel. While many teams focus on capturing consent at a high level, real compliance challenges emerge during execution across email, WhatsApp, and digital advertising.
How to Capture Explicit Consent from Doctors at Scale ?
Capturing explicit consent from doctors has become one of the most difficult operational challenges for pharma marketing teams under the Digital Personal Data Protection Act 2023.
Why Opt In Is Not Enough Under DPDP Act?
If a doctor or patient opted in to receive communication, teams assumed they had the freedom to engage across channels and campaigns.
Are Pharma Companies Data Fiduciaries Under DPDP Act?
One of the most important and misunderstood questions under the Digital Personal Data Protection Act 2023 is whether pharmaceutical companies qualify as data fiduciaries.
Data Protection Bill vs DPDP Act: What Changed for Healthcare?
For several years, India’s healthcare and pharmaceutical sector operated in a state of regulatory anticipation.
DPDP Act Full Form And Why It Changes Doctor Marketing Forever
The full form of DPDP is Digital Personal Data Protection Act. On the surface, this may sound like another regulatory acronym added to the long list pharma teams already deal with.
DPDP Act 2023 Explained For Pharma Marketing Teams
The Digital Personal Data Protection Act, 2023 has quietly but fundamentally changed how pharmaceutical marketing operates in India.
Purpose Limitation Under DPDP: Why Reusing Doctor Data Is Risky?
For years, reusing doctor data across campaigns was considered efficient pharma marketing.
Data Minimisation Under DPDP: Why Collecting Purpose-Aligned Doctor Data Matters?
For years, pharma companies have operated under a simple assumption.
DPDP and Third-Party Vendors: Why Responsibility Cannot Be Outsourced?
Pharma companies rarely operate alone. Modern healthcare marketing and commercial operations rely on a complex ecosystem of third party vendors.