Multiplier AI Blog
Know How Data, AI, & Digital Marketing Can Help Pharma & Life Sciences
DPDP-Compliant Consent Collection Across Email, WhatsApp, and Ads
Consent collection becomes significantly more complex when pharma marketing moves beyond a single channel. While many teams focus on capturing consent at a high level, real compliance challenges emerge during execution across email, WhatsApp, and digital advertising.
How to Capture Explicit Consent from Doctors at Scale ?
Capturing explicit consent from doctors has become one of the most difficult operational challenges for pharma marketing teams under the Digital Personal Data Protection Act 2023.
Data Protection Bill vs DPDP Act: What Changed for Healthcare?
For several years, India’s healthcare and pharmaceutical sector operated in a state of regulatory anticipation.
DPDP Act Full Form And Why It Changes Doctor Marketing Forever
The full form of DPDP is Digital Personal Data Protection Act. On the surface, this may sound like another regulatory acronym added to the long list pharma teams already deal with.
DPDP Act 2023 Explained For Pharma Marketing Teams
The Digital Personal Data Protection Act, 2023 has quietly but fundamentally changed how pharmaceutical marketing operates in India.
Purpose Limitation Under DPDP: Why Reusing Doctor Data Is Risky?
For years, reusing doctor data across campaigns was considered efficient pharma marketing.
Data Minimisation Under DPDP: Why Collecting Purpose-Aligned Doctor Data Matters?
For years, pharma companies have operated under a simple assumption.
DPDP and Third-Party Vendors: Why Responsibility Cannot Be Outsourced?
Pharma companies rarely operate alone. Modern healthcare marketing and commercial operations rely on a complex ecosystem of third party vendors.
Consent Withdrawal Under DPDP: Why Permission Changes Must Cascade Across Systems?
Consent withdrawal is one of the most powerful rights granted to individuals under the Digital Personal Data Protection Act 2023.
Retention and Deleton Under DPDP: Why Uncontolled Data Lifecycles Create Risk?
Data retention has long been an uncomfortable topic in pharma organisations.
Enabling Omni Channel Customer Engagement in Healthcare
Imagine going through hoops to know the components of your medicine or what causes certain symptoms. The omnichannel customer journey integrated marketing channels creating a healthcare microcosm, so that you can get all the information you want comprehensively and quickly.
Can Patient Influencers in Pharma Marketing Become the New Frontiers
Patient influencers in pharma are evolving day by day how the pharma companies are changing their marketing strategies.