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Top 3 Tips for Marketing of Pharmaceuticals in 2025 The pharmaceutical industry landscape has changed dramatically over the last decade. With expanded access to digital health tools, changing patient expectations, and more stringent regulatory environments, marketing of pharmaceuticals increasingly demands a more strategic, value-based strategy. In the competitive marketplace of today, pharma businesses are not Read more

The role of Physicians in Pharma Marketing Strategies – How to ethically influence them. An apple a day keeps the doctor away, probably the only people who do not want to keep the doctor away belong to the pharma industry. That is how important of a role physicians in pharma marketing play. Their influence helps Read more

How digital marketing in pharma can revolutionize sales and marketing. We are far too deep into the technological era to hold onto the nostalgia of traditional ways of marketing, this will just leave us far behind the competition, this applies in the pharmaceutical industry too. Though the industry has been rather slow in accommodating technology Read more

How Do You Target Pharma Sales In the fast-paced pharma industry, effective marketing is a game-changer. While everyone aims for success, only a few put in the work to achieve it. Turning ideas into actions can be more rewarding than we think. Data-driven methods in pharma ensure maximum impact on sales. Let’s see how targeted Read more

How Pharma Reaches Customers: Right Time, Place, and Data Pharma industry is one of the competitive industries in this evolving world. Utilizing the appropriate data can optimize marketing strategies and improves our targeting strategies towards the consumer. In today’s era of digitalizing the key for successful marketing standards depends on reaching the ways of customers Read more

AI in Pharma Marketing: The Game Changer for Sales and Strategy We were introduced to artificial intelligence through sci-fi films, but now, it has become the backbone of many industries by making mundane tasks easier and automatic. Pharmaceuticals are one such facet of the industry that has benefitted from the integration of AI into its Read more

A Looming Crisis: DPDP and the Future of Pharma Marketing in India Today, doctor data is of supreme importance for the pharma industry, helping in targeted campaigns and personalized messaging. However, a storm is brewing on the horizon – the Digital Personal Data Protection Bill (DPDP). Expected to be implemented by August 2024, this bill has Read more

Optimize Pharma Sales Coverage and Accelerate Growth with Multiplier AI’s Sales Audits The challenges of pharmaceutical sales coverage. Vast geographic territories make it difficult to track every touchpoint and assess sales team performance across regions. Market dynamics shift rapidly, and reactive sales approaches are often too slow to adapt to changes in physician needs and Read more

2x Your Prescription Sales By Strengthening HCP Relationships With Multiplier AI Understanding the Need: Challenges in Prescription Sales and HCP Relationships Healthcare providers (HCPs) play a pivotal role in determining which medications patients receive. Strong relationships with HCPs are essential for pharmaceutical companies seeking increased prescription sales. However, traditional approaches to building and nurturing these Read more

How RA3 Can Help Increase Brand Share Of Voice For Your Pharma Brand Amplify your brand’s voice and dominate market share with Multiplier AI’s RA3 Share of Voice Acceleration program. This revolutionary approach utilizes the power of AI to not only maximize your brand’s visibility in the digital space but also strategically target key influencers, Read more