Category: Uncategorized
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5 Ways by which Artificial Intelligence can Boost Pharmaceutical Industry?
5 Ways by which Artificial Intelligence can Boost Pharmaceutical Industry? Artificial Intelligence (AI) was first applied drug product development in 1990s, by using neural networks to predict the features of immediate release of the oral tablets. Later Artificial Intelligence enhances the process control by ensuring the consistent product quality and by predicting the quality deviations.… Read more
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How to Run and Manage a Pharmaceutical Marketing Campaign
How to Run and Manage a Pharmaceutical Marketing Campaign The basics to successfully rolling out a marketing strategy for pharma brands are simple: build brand awareness, create trust, create content with relevant information, communicate with clients, compliance, etc. These basics keep evolving as the industry evolves and new technologies pop out. This article entails a… Read more
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The Best Marketing Strategy for Pharma Consulting Companies
The Best Marketing Strategy for Pharma Consulting Companies The pharmaceutical industry is complex, large and highly regulated, which means you can’t enhance sales by crook or hook, because that will cost you a license. Strategies for Pharma consulting companies help pharma companies by providing specialized advice and solutions in various areas like clinical development, regulatory… Read more
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Adapting Pharma Sales to Increased Hospital Consolidation
Adapting Pharma Sales to Increased Hospital Consolidation The healthcare industry, in recent years, has been undergoing significant transformations, before, during and after covid, one such significant change is the increased hospital consolidation, which is a response to financial pressures. As hospitals consolidate to form large networks, pharmaceutical sales strategies must evolve to stay effective and… Read more
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How to Improve Sales in a Pharma Company?
How to Improve Sales in a Pharma Company? As new medicines and technologies evolve, the pharma industry faces challenges in meeting physicians face-to-face due to their varied locations and the global nature of consultations. To improve sales in pharma amidst this highly competitive and regulated landscape, brands need robust strategies and powerful tools to navigate… Read more
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Modular Content for Pharma Marketing: A Need of the Hour?
Modular Content for Pharma Marketing: A Need of the Hour? As we are speaking a new version of AI and a new version of a virus have probably evolved. This is how fast the world is evolving and nobody can afford to be slow, so we need a shortcut for everything. Modular content for pharma… Read more
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KOL Engagement in Pharma: Strategies for Success
KOL Engagement in Pharma: Strategies for Success The Human Body is a mystery, and scientists and other HCPs are constantly trying to unravel these anatomic mysteries one by one, so as time passes, KOL engagement in pharma, medical inventions will go on, more drugs will be produced, existing ones will be improved, and will increase… Read more
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Doctor-Driven Influencer Marketing: Transforming Pharma Engagement
Doctor Driven Influencer Marketing – Transforming Pharma Engagement In today’s digital era, as new diseases are growing rapidly the number of new patients are also increasing. As this is a digital world many patients are researching about doctor’s on online and reaching them. Hence, it turned out to be a need so the pharma companies… Read more
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The Power of Social Media Engagement in Healthcare
The Power of Social Media Engagement in Healthcare Pharma is the collection of huge data and abounds with healthcare concerns. Hook is nothing but a personalized context for an individual which grabs their attention easily. In this era the social media engagement for healthcare became like a heart of it. To bring up the soul… Read more
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Aligning Influencer Marketing with Business Strategy for Pharma
Aligning Influencer Marketing with Business Strategy for Pharma Pharma marketing is currently a booming sale. But according to the trust conditions, many are not sure to consider the product. When technology is evolving many false medications also evolve. To not let this happen pharma came up with a new influencer marketing strategy. Here, the company… Read more