Author: Bhuvan Bethanamudi

The Importance of Scientific Share of Voice as a KPI in Medical Affairs In the pharmaceutical ecosystem, innovation and efficiency are very important for the successful marketing and selling of products. In such an environment, SSoV (Scientific Share of Voice) has emerged as a Key Performance Indicator (KPI). SoV Share of voice, helps one quantify Read more

Shifting from Share of Voice to Share of Mind in Pharma Marketing. In pharmaceutical Marketing in a competitive space, doctors are marketed a lot of products and provided plenty of literature, they cannot retain all the information and end up retaining a minimal amount of information, so it is important to create a meaningful and Read more

Doctor Data in Pharma: The New Big Thing in Marketing The advancement of technology has made the world a competitive place, moreover, Doctors are sought after for promotion not only by pharmaceutical companies but also by other industries, don’t we see a recommended by doctors tag on everything? This severe competition exists because of the Read more

Digital Marketing in Pharma: Exploring Pharmaceutical Marketing with Medical Reps In today’s rapidly evolving pharmaceutical landscape, the traditional way of solely relying on Medical Reps to bring in business and reach out to potential customers is a time and cost-consuming process that cannot keep up with the very competitive industry. Physicians, nowadays, rely on online Read more

Understanding Pharma Sales Pitch V/S Product/Market Fit In the pharmaceutical industry, like any industry, shortcomings need to be analyzed and rectified for better sales. Understanding whether the lack of sales is due to an ineffective pharma sales pitch or a poor Product/Market Fit is crucial for refining the strategies to get a better result.  Effectiveness Read more

Marketing to Doctors: Effective Strategies for Promoting Your Pharma Brand Physicians have a strong hold on pharmaceutical marketing strategies because they prescribe drugs and medicines to patients, so it makes sense that Pharmaceutical companies focus a lot on getting them on the brand. Marketing to doctors requires a strategic approach that integrates personalized engagement, educational Read more

Mastering Physician Profile Management for Effective Multi-Channel (MCL) Targeting By mastering how to accurately collect and maintain Physician data, companies can enhance their marketing efforts, engagements, sales strategies, etc. Effective physician profile management is crucial for successful multi-channel(MCL) Targeting in the Pharmaceutical industry.  What is MCL Targeting? MCL or Multi-Channel marketing, refers to a strategy Read more

Use Multiplier AI GenAI platform to drive patient footfall at IDA Event Hyderabad. We Multiplier ai is participating in the IDA Event Hyderabad,  As Gen AI is booming, AI is solving all the problems which are performed manually. In the dental world, the key aspect is patient footfall. Many of the dentists are struggling to Read more

A Comprehensive Pharma Sales Strategy for Achieving Big Sales in a Short Period Rome wasn’t built in a day, but since our technology evolved a lot from the time Rome was built, we can definitely aim to achieve big sales in a short period in the pharma industry, but it also requires a well-structured pharma Read more

Top 3 Tips for Marketing of Pharmaceuticals in 2025 The pharmaceutical industry landscape has changed dramatically over the last decade. With expanded access to digital health tools, changing patient expectations, and more stringent regulatory environments, marketing of pharmaceuticals increasingly demands a more strategic, value-based strategy. In the competitive marketplace of today, pharma businesses are not Read more