Author: Bhuvan Bethanamudi

The role of Physicians in Pharma Marketing Strategies – How to ethically influence them. An apple a day keeps the doctor away, probably the only people who do not want to keep the doctor away belong to the pharma industry. That is how important of a role physicians in pharma marketing play. Their influence helps… Read more

How digital marketing in pharma can revolutionize sales and marketing. We are far too deep into the technological era to hold onto the nostalgia of traditional ways of marketing, this will just leave us far behind the competition, this applies in the pharmaceutical industry too. Though the industry has been rather slow in accommodating technology… Read more

How Do You Target Pharma Sales In the fast-paced pharma industry, effective marketing is a game-changer. While everyone aims for success, only a few put in the work to achieve it. Turning ideas into actions can be more rewarding than we think. Data-driven methods in pharma ensure maximum impact on sales. Let’s see how targeted… Read more

How Pharma Reaches Customers: Right Time, Place, and Data Pharma industry is one of the competitive industries in this evolving world. Utilizing the appropriate data can optimize marketing strategies and improves our targeting strategies towards the consumer. In today’s era of digitalizing the key for successful marketing standards depends on reaching the ways of customers… Read more

AI in Pharma Marketing: The Game Changer for Sales and Strategy We were introduced to artificial intelligence through sci-fi films, but now, it has become the backbone of many industries by making mundane tasks easier and automatic. Pharmaceuticals are one such facet of the industry that has benefitted from the integration of AI into its… Read more

A Looming Crisis: DPDP and the Future of Pharma Marketing in India Today, doctor data is of supreme importance for the pharma industry, helping in targeted campaigns and personalized messaging. However, a storm is brewing on the horizon – the Digital Personal Data Protection Bill (DPDP). Expected to be implemented by August 2024, this bill has… Read more