In this episode of the Pharma Marketing Playbook, Data, Gen, AI, and Beyond, Saumya Prakash, Co-Founder of Multiplier AI, interviews Ms. Viral Pandya Vaidya. Viral, the General Manager of Business Operations at Lupin, shares her inspiring career journey and pivotal moments from her roles at IPCA Labs, Panacea Biotech, Abbott Laboratories, and Lupin. She emphasizes the importance of planning, digital transformation, and collaborative leadership in the pharmaceutical industry. They also discuss the evolving role of AI and data analytics in pharma marketing and the significance of patient-centric strategies. Ideal for young professionals and industry leaders looking to stay ahead in the fast-evolving pharma landscape. Highlights:- 00:00 Introduction to the Pharma Marketing Playbook
• 01:16 Meet Ms. Viral Pandya Vaidya
• 02:50 Career Highlights and Pivotal Moments
• 07:57 Leadership Philosophy and Team Collaboration
• 11:38 Operational Strategies and Innovations
• 23:58 The Future of Pharma Marketing and AI
• 30:06 Advice for Young Professionals
• 33:36 Closing Remarks and Farewell
Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.
Know more about us at : https://multiplierai.co/
Viral holds a Master’s Degree in Biochemistry from the Institute of Science and a Postgraduate Diploma in Business Management with a specialization in Marketing from Welingkar Institute of Management. She has enhanced her leadership acumen through the esteemed Executive General Management Program at the Indian Institute of Management, Bangalore.
Viral’s career journey is both impressive and inspiring. She began as a Senior Product Officer at Ipca Laboratories and quickly advanced through key leadership roles, including Senior Executive at Panacea Biotech Ltd and Assistant Manager at Abbott Laboratories. Today, she serves as the General Manager of the Business Operations Group at Lupin, where she continues to lead with excellence, driving both business performance and operational innovation.
With her deep expertise in business operations, product management, and pharmaceutical marketing, Viral brings invaluable insights on leading large teams, optimizing business processes, and navigating the evolving landscape of pharma marketing.
Contact him at : https://www.linkedin.com/in/viral-pandya-vaidya-955a2017/
Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.
Contact her at : https://www.linkedin.com/in/saumya-multiplierai
Tune in to this informative episode of Pharma Marketing Playbook on your preferred podcast platform to explore the dynamic intersection of AI, marketing, and analytics in the pharmaceutical industry.
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