Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur, Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing.
• Impact of Marketing on Generic Drug Market
• Improving Pharma Marketing Content and Effectiveness
• Challenges of Marketing and Analytics Teams
• Chatbots and Automation in the Life sciences Industry
• Social Media Marketing Challenges and Opportunities for Pharma Brands
• Importance of correct Business Rules and Analytics for data driven marketing
Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.
Know more about us at : https://multiplierai.co/Mr. Praveen Mathur is a seasoned industry professional with a career spanning over several decade in the pharmaceutical and healthcare sector. Presently holding the position of Vice President at Emedi Pharmaceuticals, his extensive experience is marked by a strong focus on data analysis, market research, and the strategic optimization of sales initiatives.
Contact him at : https://www.linkedin.com/in/praveen-mathur-88693b6/
Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.
Contact her at : https://www.linkedin.com/in/saumya-multiplierai
Tune in to this informative episode of Pharma Marketing Playbook on your preferred podcast platform to explore the dynamic intersection of AI, marketing, and analytics in the pharmaceutical industry.
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