In this enlightening episode of Pharma Marketing Playbook, join host Saumya Prakash as she converses with industry veteran Dr. P.K. Rajput. Explore Dr. Rajput's exceptional journey from a field officer to a senior vice president at Cadila Pharmaceuticals. Delve into the evolution of pharma marketing with AI and data analytics, strategic insights into global markets, and the shift towards patient-centric approaches. Discover the importance of mental health, regulatory compliance, and the role of digital transformation in shaping the future of the pharmaceutical industry. Gain invaluable leadership advice and learn about the latest trends that are revolutionizing pharma, achieving remarkable results even during the COVID-19 pandemic. Subscribe, review, and share to stay ahead in the dynamic world of pharma marketing.
• 00:00 Introduction to Pharma Marketing Playbook
• 01:21 Introducing Dr. P. K. Rajput
• 03:26 Dr. Rajput's Career Journey
• 05:16 Evolution of Data and Technology in Pharma
• 06:27 Impact of COVID-19 on Pharma Industry
• 09:09 International Market Dynamics
• 11:31 AI and Data Analytics in Pharma
• 20:41 Future of AI in Pharma Education
• 21:32 AI in Pharma: Embrace or Be Replaced
• 22:10 Key Takeaways for Pharma Professionals
• 24:34 The Importance of Mental Health in the Workplace
• 29:27 Challenges and Opportunities for Indian Pharma
• 31:50 The Future of AI in Pharma
• 34:11 Personal Insights and Future Vision
• 39:07 Conclusion and Final Thoughts
Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.
Know more about us at : https://multiplierai.co/
With over 42 years of experience in the pharmaceutical and healthcare industry, Dr. Rajput is a visionary leader, mentor, corporate trainer, and international speaker. His illustrious career spans senior roles at Cadila Pharmaceuticals, where he led divisions in oncology, cardiology, and more, earning recognition as "The Rajput of Cadila.
Dr. Rajput’s passion for education and leadership has made him a driving force in bridging the gap between industry and academia. A recipient of numerous accolades, he holds 14 honorary doctorates and is actively involved in nurturing the next generation of industry leaders. As a global ambassador for peace and mental health, his influence extends beyond business, touching humanitarian causes across the world.
He is also a prolific author, with works that inspire transformational leadership, and his books have garnered international acclaim. In today’s episode, we’ll explore his insights on leadership in the pharma industry, his journey from a medical representative to Sr. Vice President, and his vision for the future of pharma marketing. We are excited to dive deep into his experiences and wisdom.
Contact him at : https://www.linkedin.com/in/pkrajput99/
Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medalist.
Contact her at : https://www.linkedin.com/in/saumya-multiplierai
Tune in to this informative episode of Pharma Marketing Playbook on your preferred podcast platform to explore the dynamic intersection of AI, marketing, and analytics in the pharmaceutical industry.
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