A pharmaceutical company needed to strengthen its healthcare professional (HCP) marketing while ensuring full compliance with privacy regulations like DPDP (Data Protection and Digital Privacy) and UCPMP (Uniform Code for Pharmaceutical Marketing Practices). The company faced challenges in managing doctor consent and ensuring secure handling of sensitive data during marketing campaigns.
The company wanted to run personalized, multichannel marketing campaigns targeting doctors, but struggled to maintain compliance with strict privacy regulations. Failure to manage doctor consent properly or handle data securely could result in penalties and reputational damage. They needed a solution that would not only allow effective engagement with doctors but also ensure full compliance with privacy rules.
The company adopted Multiplier AI's DPDP-Compliant HCP Marketing Platform, which provided:
Doctor Consent Management: The platform ensured that all communication with doctors
was consented to, with clear tracking of when and how consent was obtained.
Data Security and Compliance: The platform stored and managed doctor data in a secure
manner, ensuring it complied with both DPDP and UCPMP standards.
By managing consent effectively and handling data securely, the company built stronger relationships with doctors, increasing trust in their brand.
The platform helped the company achieve 100% compliance with DPDP and UCPMP guidelines, eliminating the risk of regulatory penalties.
A pharmaceutical company successfully improved its healthcare professional (HCP) marketing while ensuring compliance with privacy regulations using the DPDP-Compliant HCP Marketing Platform by Multiplier AI. The platform managed doctor consent automatically, securely handled sensitive data, and facilitated personalized communication across multiple channels—all in line with DPDP and UCPMP regulations. As a result, the company achieved 100% compliance, built stronger trust with doctors, and maintained effective marketing without risking privacy violations
