A pharmaceutical company aimed to enhance its healthcare professional (HCP) marketing while navigating the complexities of privacy regulations such as DPDP (Data Protection and Digital Privacy) and UCPMP (Uniform Code for Pharmaceutical Marketing Practices). The company encountered challenges in managing doctor consent and ensuring the secure handling of sensitive data during marketing campaigns.
The company sought to run personalized, multichannel marketing campaigns targeting doctors, but faced difficulties in maintaining compliance with stringent privacy regulations. Properly managing doctor consent and ensuring secure data handling were critical to avoid potential penalties and reputational risks. The company needed a solution that would facilitate effective engagement with doctors while ensuring full adherence to privacy rules.
In response, the company explored the potential of Multiplier AI's DPDP-Compliant HCP Marketing Platform, which seemed to provide crucial capabilities:
Doctor Consent Management: The platform appeared to facilitate the management of doctor consent, ensuring that all communications were approved, with clear documentation of when and how consent was obtained.
Data Security and Compliance: It seemed to offer a secure method for storing and managing doctor data, aligning with the privacy standards of both DPDP and UCPMP regulations.
By managing consent effectively and handling data securely, the company built stronger relationships with doctors, increasing trust in their brand.
The platform helped the company achieve 100% compliance with DPDP and UCPMP guidelines, eliminating the risk of regulatory penalties.
A pharmaceutical company successfully improved its healthcare professional (HCP) marketing while ensuring compliance with privacy regulations using the DPDP-Compliant HCP Marketing Platform by Multiplier AI. The platform managed doctor consent automatically, securely handled sensitive data, and facilitated personalized communication across multiple channels—all in line with DPDP and UCPMP regulations. As a result, the company achieved 100% compliance, built stronger trust with doctors, and maintained effective marketing without risking privacy violations
