A pharmaceutical company aimed to improve its engagement with doctors by delivering more relevant and timely content. The existing approach of sending generic messages to doctors and patients was yielding low interaction rates, as many recipients were receiving information that wasn’t tailored to their interests or medical practice areas.
The company struggled with low engagement rates in their communications with healthcare professionals (HCPs). The challenge was delivering content that felt relevant to each doctor, given that doctors practice in different specialties and have unique preferences for receiving information. Additionally, the company needed a way to manage real-time content adjustments and measure the effectiveness of its campaigns across multiple channels (emails, social media, medical rep communications).
The
platform offered:
Real-time content creation: By analyzing how doctors engage with content, the system
could adjust the messaging to suit their individual preferences.
Multi-channel delivery: Content was delivered across email, social media, and direct rep
interactions, ensuring that doctors received information through their preferred channels.
35% increase in engagement rates
20% growth in patient engagement
A pharmaceutical company successfully increased doctor engagement using Multiplier AI's Hyper Personalized Content Platform. The challenge was delivering relevant and timely information to doctors, as generic messaging was leading to low interaction rates. The platform used AI to analyze doctor behaviours and preferences, allowing the company to create and deliver highly personalized content across multiple channels, such as email, social media, and direct communications from sales reps. This resulted in a 35% increase in doctor engagement and improved the overall effectiveness of marketing campaigns, with a 20% growth in patient engagement.
