Tag: pharma marketing

How to Run and Manage a Pharmaceutical Marketing Campaign The basics to successfully rolling out a marketing strategy for pharma brands are simple: build brand awareness, create trust, create content with relevant information, communicate with clients, compliance, etc. These basics keep evolving as the industry evolves and new technologies pop out. This article entails a… Read more

The Best Marketing Strategy for Pharma Consulting Companies The pharmaceutical industry is complex, large and highly regulated, which means you can’t enhance sales by crook or hook, because that will cost you a license. Strategies for Pharma consulting companies help pharma companies by providing specialized advice and solutions in various areas like clinical development, regulatory… Read more

Adapting Pharma Sales to Increased Hospital Consolidation The healthcare industry, in recent years, has been undergoing significant transformations, before, during and after covid, one such significant change is the increased hospital consolidation, which is a response to financial pressures. As hospitals consolidate to form large networks, pharmaceutical sales strategies must evolve to stay effective and… Read more