Social Media Share of Voice measures how much the brand is talked about in Social media compared to its competitors in the market (in this case the pharmaceutical industry), aka, it measures the brand’s visibility.
A brand can enhance its visibility by using data analytics, AI-powered tools, engaging content, etc. This helps to efficiently connect with potential customers on a large scale. The first step is to have a clear, defined goal for your brand. Also, make sure to get your brand on social media too.
AI-powered Data analytics tools, like the ones provided by Multiplier AI, help brands track, measure, and analyze how social media marketing campaigns are received by potential customers. For this, the tools gather information such as doctor data, patient data, social media trends, etc and analyze this information to find out how your clients prefer to get information or ads and in what ways; it creates a target persona.
Post-analysis, these tools will also provide insights on how to strategize your marketing campaigns and which social media site to choose.
The content should capture and retain the attention of your clients while providing all the necessary information. Content does not just mean written content, it can be anything from blogs to podcasts. The insights given by AI based on the target persona, let it be HCPs or patients, can help choose the right type of content. Multiplier AI also offers a tool, a content generator, that can create compelling content within seconds, let it be a blog, podcast script, video script, etc.
AI-powered tools can help improve a brand’s engagement with customers by collecting customer feedback on existing market campaigns and providing insights on how to improve them. Based on the insights, the brand can decide to create webinars, Q&A sessions, etc to further boost interaction and visibility. Thus increasing the social media share of voice. The insight from these can be used to create user-generated content.
This becomes important for sharing the content you have created, AI insights will help you give an idea of which strategy to choose. Omni-channel Marketing is like a Marathon, it takes your customer from one touchpoint to another. For instance, an Instagram post with a link to a Q&A session, from there to a website or YouTube, etc. Multi-channel marketing helps share content to different media, in this case, social media sites.
Influencers have a wide reach in social media, and a lot of HCPs are influencers too, so that’s two birds with a stone. They can help the brand by introducing to new customers and providing information to retain new customers. A data analytics tool like Multiplier AI can help you find the right influencer based on insights created from data analysis.
In conclusion, Social Media is a game-changer when it comes to marketing, with the help of AI leveraging social media for marketing becomes way easier and effective thus increasing the social media share of voice.