Four Benefits of Social Media Listening in Pharma and Biotech
Glean.info tracks its early version of social listening back to 1997 because a product manager wanted to improve the information based on message board posts. Social media listening covers data from a wide variety of platforms like blogging sites to LinkedIn. By actively tracking conversations that happen on social media platforms by feeding the listening tools relevant words, brands can achieve multiple benefits. Read on to discover multiple social media listening benefits.
Enhance Engagement with Customers
Customer feedback is the backbone of many industries, especially in pharmaceuticals, considering it is important for them to maintain a trusting and long-term relationship with customers. By employing social media listening, pharmaceuticals and biotech companies can measure and understand what the general public and HCPs feel about their products and marketing campaigns. These help create better strategies to enhance engagement with customers.
Better Insights
As we know each listening tool comes with their own advantages and disadvantages , with their unique features. Some can gather data faster, while some provide better insight. Again, by leveraging multiple healthcare social listening tools, one can get better and complete insight. So, if one tool highlights geographic compliances while marketing, others may prioritize demographic preferences. Multiplier AI’s virtual Insights Assistant converts insight into visually appealing formats and helps detect weak points and suggest better strategies for marketing. Using more than one tool helps get insights that focus on more than one element necessary for strategizing a marketing plan.
Be on Top of Industry Trends
Staying up with trends increases visibility, and thus helps reach a wide audience. Social media listening benefits brands by helping them be on top of industry trends and lets brands keep track of emerging technologies, marketing strategies, and advertising methods in real time.
Better Marketing Strategies
Staying on top of trends and real-time tracking of customer opinion means you get to understand the flaws in products and marketing better, so brands can fix it and churn out better strategies too. The insights generated from the real-time tracking also help create better content and the data will also predict how well a certain type of content can do on social media. This data-driven/insight-driven approach ensures that marketing campaigns are more targeted, relevant and efficient.
Enhance Drug Safety
Customers often discuss their complaints or doubts regarding products on social media platforms like Reddit, Twitter etc. Social Media Listening benefits pharma brands by allowing them to identify potential safety concerns immediately, answer their grievances immediately and assist via chatbots, if necessary, and thus ensure the safety of the patient. Timely problem-solving also leaves a good impression on the customers.
Incorporating advanced tools like the ones offered by Multiplier AI can significantly increase the effects of social media listening benefits. Multiplier AI provides deep insights by processing data from multiple social media sites while being compliant with global healthcare guidelines. Social media listening offers a variety of benefits for pharma brands and biotech companies, from understanding the needs of the customers to tailoring marketing strategies, the insights gathered from social media are crucial and valuable.