Episode Description :

Explore the dynamic shift from traditional to digital marketing strategies in the pharmaceutical sector that is being triggered and drive by GenAI. Join us for a fascinating conversation with Dr. Kavita Lamror, a leading expert in real-world evidence and digital transformation at Maxis Clinical Sciences.

In this episode, Dr. Kavita delves into how these AI tools are transforming customer engagement, guiding patients through every step from symptom identification to treatment options, all while ensuring global consistency and adherence to regulatory compliance.

We are talking about :

•The shift to data-driven digital strategies in the pharmaceutical sector

• leveraging digital data for more precise targeting

• Elevating efficiency through AI driven resource allocation

• Understanding how prescribers needs influence prescribing patterns

• Importance of knowing patient needs for greater marketing effectiveness

We also highlight the importance of digital marketing in creating disease awareness, boosting patient engagement, and fostering brand loyalty, all of which contribute to a more humane and effective patient journey.

Learn how large language models like ChatGPT respond to patient queries with personalized, consistent messages across various channels. From omni-channel marketing to programmatic advertising, we discuss the strategies needed to navigate this evolving landscape successfully. Tune in for actionable insights and innovative tactics to drive better patient outcomes and achieve business success.

Stay ahead of the curve with the latest trends and strategies in pharma marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at : https://multiplierai.co/

About the guest :

Dr. Kavita Lamror holds an MPH from Johns Hopkins and an MBBS from Maharashtra Institute of Health Sciences. With extensive experience in the healthcare industry, she has worked across academia, pharmaceuticals, and medical devices, focusing on real-world evidence (RWE) and health outcomes. Currently, she leads RWE efforts at Maxis Clinical, generating insights from diverse data sources globally.

Before joining Maxis Clinical, Dr. Lamror was a Real-World Evidence Investigator Expert and Product Owner at Sanofi, where she led global RWE studies and developed key RWE products. She has also held pivotal roles at Excelra, Cactus, Indegene, and Novartis, establishing Value Evidence functions as revenue-driven verticals. Notably, she has been involved in the merger and acquisition of two digital RWE companies in the U.S. as part of an inorganic growth strategy.

Dr. Lamror is passionate about identifying and nurturing talent within the industry, ensuring her teams are well-equipped to tackle complex challenges. She emphasizes optimizing technology to create value from both structured and unstructured data in an evolving healthcare landscape.

Contact her at : https://www.linkedin.com/in/dr-kavita-lamror-7222a41a/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at : https://www.linkedin.com/in/saumya-multiplierai

How to Listen:

Tune in to this informative episode of Pharma Marketing Playbook on your preferred podcast platform to explore the dynamic intersection of AI, marketing, and analytics in the pharmaceutical industry.