Episode Description :

Is AI the game-changer the pharmaceutical industry has been waiting for?
Join your host Saumya Prakash as she unpacks this pressing question with Gauri Chaudhary, the co-founder of Brand Inner World and the author of "The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand.

Gain a new perspective as Gauri categorizes the industry into three distinct groups based on AI adoption levels and shares advanced strategies that front-runners are using to stay ahead. From hyper-personalized content to AI-generated videos for doctor communications, this episode is packed with practical insights for businesses at every stage of AI adoption.

Tune in to know about :

• Challenges of embracing Generative AI in Pharma Marketing

• Generational training gaps

• Critical data privacy concerns

• Promising AI applications in diagnosis and drug development

• Pill plus solutions that leverage VR and AI to enhance treatment efficacy

Whether you're new to pharma marketing or a seasoned professional, this episode offers valuable advice on leveraging AI effectively and underscores the importance of top management’s role in implementing these transformative technologies.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at : https://multiplierai.co/

About the guest :

Gauri Chaudhari is the Founder of Brand Innerworld, a consultancy specializing in healthcare brand strategy. At Brand Innerworld, she collaborates with marketing teams to develop strategies for a diverse range of healthcare brands, including patented brands, branded generics, OTC brands, consumer health supplements, medical devices, digital medical platforms, and health applications. Gauri's expertise lies in defining brand strategies, value propositions, promises, personalities, media strategies, and performance evaluations.

She excels in extracting valuable insights from healthcare professionals, patients, and consumers, driving the successful launch of new brands. An accomplished author, her book "The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand" is a must-read for healthcare professionals.

With over 27 years in the industry, Gauri previously led the healthcare business at FCB-Ulka Advertising, managing campaigns for top pharma companies and overseeing India operations for Draft FCB Ulka Healthcare in New York. Her career spans various healthcare sectors, including prescription medicines, OTC brands, medical devices, and hospitals. She has led impactful health awareness campaigns, such as the Anti-AIDS campaign for the Bill Gates Foundation. Gauri also coaches executives, serves as a communication advisor to IPA, and has taught pharma marketing at NMIMS for a decade. Her articles regularly appear in business, advertising, and healthcare publications.

Contact her at : https://www.linkedin.com/in/gauri-chaudhari-5501702/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at : https://www.linkedin.com/in/saumya-multiplierai

How to Listen:

Tune in to this informative episode of Pharma Marketing Playbook on your preferred podcast platform to explore the dynamic intersection of AI, marketing, and analytics in the pharmaceutical industry.