Episode Description :

Ever wondered how the pharmaceutical industry transitioned from manual records to cutting-edge AI solutions? In this episode, gain a deep understanding of this evolution as your host Saumya Prakash stirs up an enlightening conversation with Mr. Vivek Hattangadi, who brings nearly 50 years of industry wisdom.

Listen in as Mr. Vivek recounts the transformative journey of pharma marketing, from the revolutionary impact of the Indian Patent Act of 1970 to groundbreaking milestones like JB Chemicals' launch of Metrogyl. You'll also hear about the invaluable marketing tools that have shaped the industry over the decades and how generative AI is poised to drive future innovations.

We take a compelling look into :

• the future of biologics and biosimilars

• their potential to dominate the market by 2035-2040

• crucial role of high-quality data in training AI models

• the rise of the pre-filled syringe industry

• personalized medicine that puts patients first

• AI revolution in making of brand pitches

Also discover how leading Indian companies like Biocon and Intas are navigating the challenges of high costs, refrigeration needs, and administration methods to bring these advanced treatments to the forefront.

This episode is a treasure trove of insights if you are interested in learning all about the past, present, and future of pharma marketing.

Know more about us at : https://multiplierai.co/

About the guest :

Mr. Vivek began his career as a pharmaceutical representative. Over the past two decades, he has been the Chief Mentor at B- Black Belt Brand Builders (formerly The Enablers), guiding countless professionals in the industry and students in B-schools. Previously, he was the Head of Pharma and Sales of two divisions at Torrent Pharmaceuticals. Mr. Vivek is also an accomplished author, with notable books including “What the Pharma CEO Wants from the Brand Manage” and has written over 9 books till date, the ninth being: “THE AILMENTS IN MEDICO-MARKETING COPYWRITING: THE Rx”. The book takes the readers through how generative AI can make the lives of brand managers easy and is also a guide on how to leverage prompt engineering in copywriting

Contact him at : https://www.linkedin.com/in/vivekhattangadi/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at : https://www.linkedin.com/in/saumya-multiplierai

How to Listen:

Tune in to this informative episode of Pharma Marketing Playbook on your preferred podcast platform to explore the dynamic intersection of AI, marketing, and analytics in the pharmaceutical industry.