Episode Description :

What if artificial intelligence could revolutionize the way we market and treat health conditions? Join us as we welcome Ganesh Chakkarwar takes us on a fascinating journey from the early days of transitioning from physical to digital processes, right up to his current focus on incorporating AI into pharma marketing. Sparked by a capstone project on AI-enabled early breast cancer detection, Ganesh's passion for AI shines through as he explains

Key Topics Discussed:

• how AI is transforming customer engagement and sales efforts

• enhancing patient interactions through AI chatbots

• crucial role of high-quality data in training AI models

• types of data necessary for effective pharma marketing.

• groundbreaking advancements in AI within the field of oncology

• how machine learning and data analytics can uncover hidden insights

• enhancing personalized marketing and disease diagnosis

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at : https://multiplierai.co/

About the guest :

Ganesh Chakkarwar is a seasoned professional with over 14 years of experience in Pharma Sales & Marketing. He has a strong background in Hemato-Oncology Brand Management, successfully launching and managing top brands like RituxiRel, TrastuRel, and DenosuRel. Ganesh is passionate about AI in healthcare and digital health, enhancing his expertise with a sabbatical at Jio Institute, where he completed a capstone project on AI-powered breast cancer screening. He also expanded his global perspective through a study module at Nanyang Technology University. Currently, Ganesh leads marketing projects, focusing on digital initiatives, corporate branding, market research, and sales force effectiveness.

Linkedin :https://www.linkedin.com/in/ganesh-chakkarwar-508144129/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at : https://www.linkedin.com/in/saumya-multiplierai

How to Listen:

Tune in to this informative episode of Pharma Marketing Playbook on your preferred podcast platform to explore the dynamic intersection of AI, marketing, and analytics in the pharmaceutical industry.