One of the pharmaceutical companies may have been facing challenges in engaging effectively with doctors, potentially due to outdated information and less optimized communication strategies. Sales representatives could have encountered difficulties in building meaningful relationships without accurate data on doctors’ preferences or practice details. This might have impacted the frequency with which doctors recalled or considered prescribing the company’s products.
The company’s doctor database appeared to contain a significant amount of outdated or inaccurate information. As a result, sales representatives may have been reaching out to doctors using incorrect details, limiting their ability to personalize outreach. Without clear insights into individual doctors’ interests or areas of focus, the engagement process might have become inefficient—potentially wasting time and reducing the opportunity for meaningful interactions. Additionally, the company was aiming to enhance both brand awareness and prescription consideration among its target doctors.
The company opted to implement a GenAI Doctor Data Platform, such as the one offered by Multiplier AI, which could potentially offer the following benefits:
Accurate Data: The platform may help clean and validate doctor databases, supporting efforts to ensure that information about each doctor is more current and reliable.
Doctor Segmentation: It could enable the categorization of doctors based on their specialties and interests, which may make it easier to tailor communication and outreach strategies more effectively.
The sales reps were able to spend double the amount of time with doctors during their visits, thanks to the more targeted approach.
The company saw a 25% increase in prescriptions, driven by improved communication and personalized outreach.
One of the pharmaceutical companies may have sought to improve its doctor engagement and communication strategies by leveraging a GenAI Doctor Data Platform like the one offered by Multiplier AI. Facing challenges due to outdated or inaccurate doctor information, the platform could assist in cleaning and validating databases, segmenting doctors based on their specialties, and potentially offering real-time insights into their professional activities. These improvements may help sales representatives engage more meaningfully, possibly leading to more focused interactions and enhanced relationship-building. The platform could also contribute to improved targeting and personalization, which may result in higher operational efficiency and reduced costs related to acquiring and maintaining doctor data—demonstrating how AI-enabled solutions can support more streamlined and impactful engagement strategies.
