A large pharmaceutical company was struggling to engage effectively with doctors due to outdated information and inefficient communication strategies. Their sales reps were having trouble building relationships because they didn’t have accurate data on doctors preferences or their practice details. This was affecting how often doctors remembered and prescribed the company’s products.
The company's doctor database had over 50% inaccurate information. This meant that their sales representatives were reaching out to doctors with incorrect details, and without the ability to personalize their approach. It was hard to know what each doctor was interested in, which wasted time and limited the company’s ability to create meaningful connections. The company also wanted to increase brand awareness and prescription rates.
They implemented the GenAI Doctor Data Platform by Multiplier AI, which offered:
Accurate Data: The platform cleaned up and validated their doctor database, ensuring that
the information about each doctor was correct and up-to-date.
Doctor Segmentation: The platform categorized doctors based on their specialties and
interests, making it easier to target them with relevant communication.
The sales reps were able to spend double the amount of time with doctors during their visits, thanks to the more targeted approach.
The company saw a 25% increase in prescriptions, driven by improved communication and personalized outreach.
A large pharmaceutical company improved its doctor engagement and communication strategies using the GenAI Doctor Data Platform by Multiplier AI. They faced challenges with over 50% inaccurate doctor data, which affected sales representatives' ability to reach the right doctors with personalized messaging. The GenAI platform cleaned up and validated their database, segmenting doctors based on specialties and providing real-time insights into their activities. This allowed the sales reps to engage more effectively, spending double the time with doctors during visits. As a result, the company experienced a 37% increase in sales efficiency and a 25% boost in prescriptions, driven by more personalized communication and accurate targeting. The platform also helped reduce the cost of acquiring and maintaining doctor data by 50%, demonstrating how AI can streamline operations while enhancing engagement.
