Author: Bhuvan Bethanamudi

Four Benefits of Social Media Listening in Pharma and Biotech Glean.info tracks its early version of social listening back to 1997 because a product manager wanted to improve the information based on message board posts. Social media listening covers data from a wide variety of platforms like blogging sites to LinkedIn. By actively tracking conversations Read more

The advantage of leveraging multiple Social Listening Tool It is often said that listening is an important skill, in pharma marketing, social listening is also an important aspect to improve marketing strategies. Thus, social listening tools are invaluable for pharmaceutical companies, they listen/read sentiments of HCPs and patients and provide insights that can drive strategies, Read more

Strategies to Enhance Social Media Share of Voice of your brand Social Media Share of Voice measures how much the brand is talked about in Social media compared to its competitors in the market (in this case the pharmaceutical industry), aka, it measures the brand’s visibility.    A brand can enhance its visibility by using Read more

AI insights keeping Pharma marketing in line. Ethics is fundamental in the medical field, so it is unsurprising that certain rules and regulations also govern the pharma industry. The pharma compliance policies keep evolving with technology and its use in pharma. Pharma compliance is not just a legal requirement, it helps build trust and loyal Read more

Navigating Compliance in Omni Channel Marketing in Pharma What is omni channel marketing in pharma? Pharmaceutical companies can use omni channel marketing, a contemporary tactic, to communicate consistently and individually with stakeholders, patients, and healthcare professionals (HCPs) across a variety of platforms. This strategy has become crucial for creating lasting relationships as pharmaceutical companies shift Read more

Leveraging Data, AI, and Digital Drug Launch Strategies The Pandemic was a wide awakening to the global population, and the pharmaceutical industry was no exception to this widespread enlightenment, making the pharmaceutical industry realise that their traditional methods of marketing drugs aren’t exactly working. The insufficiency of traditional pharmaceutical marketing can also be due to Read more

Why Digital Marketing is Essential to Reach Out to Healthcare Professionals Digital marketing in healthcare industry uses digital channels, social media platforms, and websites. It enhances a wide range of strategies and techniques to reach the customers insights and connect with the audience in this digital world. With the help of Digital marketing,  healthcares can Read more

Top Idea to Achieve Higher Sales of Pharma Products Using the Right Data As the pharmaceutical industry is growing, product sales improvement is a tough task. In order to improve the product, sales data is the best solution. By insights of Data-Driven solutions in pharma companies, industries can improve the product sales. In this process Read more

Enhancing Digital Marketing in Pharma with AI Solutions In this fast-changing world of Digital Marketing in pharma, many online platforms like websites and social media have become important ones for the communication between Patients and Doctors. Digital marketing in pharma is difficult because of the rules of the companies, and the tough products of pharma Read more

AI in Pharma Marketing: Transforming the Industry In the fast-changing world of pharma, AI plays a vital role in fulfilling all the possible opportunities. AI in pharma marketing is a big deal as it is changing things easily. Physical meetings with doctors will no longer be a thing because of AI. This way of pharma Read more